How does an NCAA Division I athletic department generate and dole out $89.6 million? Here’s a look at the budget at the University of Iowa.
According to KCRG-TV9, the biggest source of income for the Hawkeye athletic department during the 2014-15 fiscal year is the Big 10 conference. Television revenue from the conference’s broadcast partners, as well as the money divided between conference members from NCAA playoffs and tournaments, adds up to $30.7 million. Iowa Athletic Director Gary Barta said that this money, most of which comes from television, “has allowed [our department] to become self-sustaining.”