Social media marketing in Gay London: Tinder instead of Hook-Up programs

Social media marketing in Gay London: Tinder instead of Hook-Up programs

Figure 2. instance of Tinder and Grindr individual.

Various other typical activities are finding males who’re selecting “mates and dates” on Tinder, and soon after seeing them on Grindr with somewhat various self-reported information, specifically in regards to age, that are data extracted from Twitter. Woo (2013) made a detailed assessment on what gay guys often lessen their unique actual era and body weight, increase their height, and overestimate her penises’ length and girth whenever revealing them on homosexual hook-up programs. It was recommended as thus commonly used that not doing it will be a counter-intuitive choice of putting yourself at a disadvantage.

In one celebration during fieldwork, I observed a Tinder visibility that had a tremendously sexualized and explicit information. They browse,

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