Pepsi converts advertising into online dating profiles to force brand new mango-flavored cola

Pepsi converts advertising into online dating profiles to force brand new mango-flavored cola

Diving Short:

  • PepsiCo is encouraging their latest mango-flavored soda with social networking marketing that doubles as personal advertisements for singles pursuing dates. The internet dating profiles are included in its larger “Great Match” strategy selling the pairing of variants in Pepsi Mango, the soft-drink brand’s first latest permanent tastes in 5 years, per an announcement.
  • The private advertising, that are partially inspired by online dating videos through the 1980s, arise in April and supply a brief personality profile and make contact with records. Pepsi is working 15-second areas, which are set-to the success track “Take You dance” by artist Jason Derulo, the brand new taste that’ll run-in English and Spanish on nationwide TV and electronic video networks.
  • As matchmaking applications read an increase during pandemic-related lockdowns, Pepsi the following month will broaden the venture with a set featuring online dating reality-show performers, manufactured in collaboration with ViacomCBS and its own Velocity in-house branded content facility. Continue reading