Our Story

It all started almost 2 decades ago, when Eric Horstman was living his daily life as a project manager and environmental engineer in Dayton, Ohio.

Horstman FamilyDuring another mundane day at work, Eric made the decision to make a change – he wanted a career he was excited about each day – a career that combined his passion for sports and desire to own his own business.

Keeping up with the latest in local sports news, Eric was well aware that athletic funding was getting tighter and, unfortunately, programs everywhere were facing cuts while students were left with the burden of “Pay-to-Play.”

To offset the “Pay to Play” mentality, Eric knew he could leverage his strength in marketing to help keep grassroots schools and organizations strong.

After working on projects with contacts in the area, Eric began building a repertoire of schools and organizations to which he provided service. By 2002, Eric knew he had a model that could work and formed Sports Image®, headquartered in Dayton, OH. Sports Image® began focusing on organizations locally until Eric decided to take the business nationally and began reaching out to schools and organizations across the map. In 2009, the company officially became a registered franchisor and continues to award sports marketing businesses nationwide who want to become a local partner for schools and organizations by following our unique model.

Today, having helped over 1000 schools & organizations across the nation, and with a number of franchises in operation, Eric knows he made the right decision to follow his gut. Thankfully, he gets to live out the dream of helping youth sports programs stay alive and has a team of very dedicated people to help the cause. As the list of schools and organizations that Sports Image® touches continues to expand, there is a sense of pride to be part of something big.

Flyin To The HoopBorn out of those Sports Image® connections, Eric founded an annual high school men’s basketball invitational, Flyin’ to the Hoop, in early 2003.

Over the past several years, the invitational has been voted the #2 high school basketball showcase event of its type in the U.S. by CBS Sports/MaxPreps. Eric and the team work hard to bring together national and local teams to compete and demonstrate their talents in front of capacity crowds. Throughout the weekend, the event pumps over $1.9 million into the local economy – yet another way our company invests in sports and our community.

Key Corporate Players:
Eric Horstman, President & CEO
Bill Horstman, VP & Director of Corporate Projects
Renee Dabbas, VP of Finance
Steve Morris, Franchise Development Consultant
Schools & Organizations
Franchise Opportunities
Sports Marketing - Fundraising

Success Stories & Testimonials

  • "I was weighing several options for small business ownership and am so glad to have found the Sports Image® franchise business. I liked the fact that they provided the tools and the support but that I had the autonomy to build the business in my own way - It's not a cookie cutter approach!"
    – Traci Tattersall (CO)
  • "Sports image has given me the opportunity to live the American dream of having my own business. I'm able to help so many schools and organizations who are faced with budget cuts and in need of new equipment and revenue. Sports image has an excellent business plan and all I have to do is go out and implement it every day. It's truly a win win. It's been very rewarding and I enjoy providing a service which is so needed today."
    - Tom Carmichael (VA)
  • "We've both dreamed of owning our own business and working together. By purchasing a Sports Image® business we are now fulfilling that dream of combining our love of helping students with our love of sports and business ownership."
    – Mac & Julia Yocum (KY)
  • "Since my retirement from Major League Baseball, I have continued to be involved in baseball and other youth sports. I wanted to find a way that I could help more kids through my experience in pro ball while creating a business opportunity. Sports Image® is that way."
    - Mr. Chuck McElroy, ex-MLB Pitcher (TX)
  • "Sports Image® is as advertised. They did what they said they would do and Ryle HS has benefitted from our continued partnership as a result."
    - Jim Demler, Athletic Director (Ryle HS)
  • "Katie's (Sports Image® Franchisee) energy and entrepreneurial spirit were the key factors in making this the most successful sponsorship/fundraising year in the history of our league! Sports Image® is genuinely interested in assisting non-profit youth sports while also delivering great value and exposure for their sponsors."
    – Dave Pierpont, President (Fairfield American Little League)
  • "Sports Image® helped Buckingham County High School fulfill a much-needed want in a new scoreboard. We, like other small school systems, couldn't afford to purchase one. Sports Image® did an outstanding job in securing sponsors and met a deadline that was almost impossible. I plan to use them again for other things that we plan to do."
    – Ed Dike, Activities Director (Buckingham HS)
  • "I want to thank you again for all of your efforts in putting together a FIRST CLASS EVENT! You and your staff once again out-did yourselves. On behalf of everyone at Franklin, words cannot describe how appreciative we are to be a part of the Sports Image® / Good Sam Flyin' to the Hoop! Thanks again for the opportunity and congratulations on an outstanding weekend!"
    – Rodney Roberts, Athletic Director (Franklin HS)
  • "Sports Image® has allowed us the opportunity to have a strong presence in several local schools while making the process incredibly easy & turnkey."
    - Rachel Robinson, Marketing Director (Parker Adventist Hospital)
  • "You probably expected this, but I didn't. Our ticket-back coupon through Sports Image® has been redeemed at all Dayton (OH) stores, Cincinnati, Lexington, Fort Wayne, Columbus, etc. I figured it would be limited to Cincy/Dayton but we are seeing them come back in other markets as well. Thanks again!"
    – Tom Osborn, Sr. Marketing Manager (Dick's Sporting Goods)
  • "It is great to have our name in front of the high school sports event's attendees every time they come to an event at the schools we have sponsored."
    – Hunter Durvin, MEd (CJW Sports Medicine)
  • "As always, Sports Image® hosted another AWESOME Flyin' to the Hoop Event. We appreciate and enjoy being a sponsor and a part of the weekend and hope that we did a great job for all your VIP guests!"
    – April Baker, Regional Manager (Fricker's USA)