19th Franchise Joins Sports Image®

Sports Image® would like to welcome its 19th franchise territory to the team.  Brad Kerley, TX, is the newest franchisee to join the company and also the first franchise in the big state of Texas.  Brad is eager to start generating revenue and equipment to the local schools and organizations in his homestate.  We can’t wait to work with Brad and welcome him to our company!


Big Score Event In Progress

Check out our very first Big Score site below.  Katie Klein, CT, has successfully partnered local businesses in her area with Fairfiled Ludlow Baseball.  Gift card sales are still taking place so make sure to visit the page for enticing deals that help young athletes stay in the game.  Thanks to all who support this great cause and enjoy your discounts!


Parkville High School Receives New Football Scoreboard

Parkville, MD. – Parkville High School received a free scoreboard for the stadium field.  The new, state-of-the-art, energy-efficient board replaced a 20-year-old scoreboard. The scoreboard project started as an agreement between Sports Image® and Parkville High School Athletic Director Jeff Markle.

Following the installation of the scoreboard, Markle thanked Sports Image® franchise owner Sue Taylor. “An attractive, functional, up-to-date scoreboard is a must-needed component for a successful athletic program and it would not have been possible without the help of you and Sports Image®.  As busy as Athletic Directors are today, there was no way I could have put the time and energy into raising the funds necessary for such a project. ” Markle said.

“This is truly a win-win situation for both the school and the sponsor,” said Taylor. “The school receives a quality product and revenue for their athletic department and the sponsor will receive great exposure at the sporting events at the school.”

Sports Image® secured funding through sponsorships from local businesses including Destinations Credit Union, Quail Run Assisted Living, the Woodlands Assisted Living, White Marsh Mall, Jerry’s Chevrolet and Toyota, Mars Supermarket, Gino’s Burgers & Chicken, and ABC Driver Education.

The new scoreboard features ad panels from sponsors.

What Are You Willing To Do To Make Your Dreams Come True?

The article below is a very inspirational piece for those of you trying to kick start your business or life goals:




Freeland High School Revenue Check

Sports Image® is happy to announce that they will be sending a check for $1,500 to Freeland High School, MI.  We are thrilled to have helped Freeland High School’s atheltic department not only receive a new scoreboard, but get some much needed revenue to boost their athletic program.  Good luck Freeland High School!

Sports Image® Welcomes 18th Franchise in Colorado

Dayton, OH – February 2012– Sports Image®, a leader in the high school and youth sports marketing industry,  has just awarded their 18th Sports Marketing Franchise to Traci and Aaron Tattersall of Denver, CO. This is the first franchise awarded in the state of Colorado and also the first to open west of the Mississippi. The Tattersall’s join seventeen other existing franchises in 12 different states awarded by Sports Image® in just its first two-and-a-half years of franchising.

“We, too, have been impacted with the budget cuts in Colorado schools, and couldn’t be more excited to own a business that helps athletic programs procure equipment that may have otherwise been impossible for them.   We want the absolute best for our children and to own a business that is dedicated to helping schools and other organizations all across Colorado makes me extremely proud as a parent and as a Colorado businesswoman,” stated Mrs. Tattersall.

Since 2002, Sports Image® has helped schools and organizations obtain state-of-the-art equipment and much needed revenue for their athletic programs as budgets continue to dry up nationwide. The program has zero cost to the schools and organizations. Through its’ unique, grassroots sports marketing approach and by leveraging existing relationships, Sports Image® has given over $850,000 in cash and over $10,000,000 in equipment to schools and organizations throughout the United States and in Canada.  This year, Sports Image® will also be launching The Big Score, an online revenue-generating program to complement its current programs.

“The Tattersall’s are going to be a great addition to our growing Sports Image® franchise network,” said Mr. Eric Horstman, President of Sports Image®.”  As parents in the Colorado school systems, they are seeing firsthand the impact that declining budgets are having on sports and other extracurricular activities. I applaud them for wanting to be a part of the solution… to be a part of Sports Image®.”

“Sports Image® is the first national franchise to market through youth sports.  We’ve been helping schools, clubs, community Parks and Recs, churches, and other youth organizations offset Pay-to-Play for over 10 years. In the summer of 2009 we franchised our organization to put vested business owners on the ground floor in local markets across the country,” said Mr. Horstman.  “We are on pace to have over 30+ franchises operating across the country by the end of 2012.”

To get involved or to get your school or organization some help – visit www.sportsimageinc.com.

“Overlooked” Market Potential for Corporate Sponsorships

With greater frequency today, corporate sponsors have made
vain attempts to take advantage of the “potential” of local high school
and recreational /organizational markets.

Which begs the question … Why?

Do they not see it as:  (1) a good branding potential; (2) an expression of community goodwill; or (3) having product activation potential?

Actually, I think they see it as – all three – but are not sure how to implement an effective, comprehensive, low cost campaign with acceptable ROI.  They would be wise to develop such a strategy.

Robert Gardner, executive director of the National Federation of State High School Associations, in a recent Sports Business Journal opinion piece stated that …. “Over 19,000 high schools provide nearly 8 million young people opportunities to play high school sports. More people attend high school sporting events than college and professional sports events combined.

That is a market worthy of a strategy.

There is definitely a need.  The budgets of high schools have diminished drastically over the past decade making extra curriculum activities’ revert to a “pay for play” scenario.  Local recreational leagues and organizations are curtailed by lack of
funding resulting in numerous “fundraisers” causing everyone to go after the same limited local dollars.

We have found that corporate sponsorships can benefit from a focused strategy.

Targeted:     Hardee’s implemented a targeted program which provided scoring tables to over 200 mid-west high schools.  This integrated approach, five
years later, is still generating branding awareness and community goodwill.  It’s also generating a revenue stream for many of the athletic programs of those same high schools, which are presented in PDF format with the use of software from sodapdf.com.

Location Based/Philanthropic:     Meijer’s, a multi-chain grocery and retailer out of Grand Rapids, MI, took a philanthropic approach.  Working with
high schools in their seven state regions we secured branding and community goodwill opportunities in various venues.

Event:      Maaco, the auto body shop and collision centers, is pursuing an event strategy to reach high school and youth markets in Florida and Illinois.

The efforts of corporate sponsorships provides needed equipment and revenue to local schools and “grassroots” organizations which otherwise may be forced to curtail or eliminate their programs.

Your benefit – “priceless”- in reaching the participants and the millions of spectators attending those events.

Companies are looking for ways to “extend” their presence.  They what to be involved in something that could be sustained over time, not just a one-week play.  Penetrating the “overlooked” market seems like an excellent strategy.

For comment contact:

William Horstman
VP & Director of Projects
Sports Image ®
937-704-9670 (p) x-120
937-704-9671 (f)



Sports Image Makes a Difference

Sports Image® has been working with schools and organizations for years, helping combat the need for students to pay to play.  Take a look at this video for a great example of how a Sports Image® franchisee helped her local area generate revenue and equipment to offset the expensive costs of sports programs.


Sports Image® Awards 18th Franchise

Sports Image® is thrilled to announce their newest franchise territory on board, marking the 18th franchise for the company.  Traci and Aaron Tattersall, CO, are the proud new members of the Sports Image® team and our first territory west of the Mississippi.  They are eager to work with schools and organizations near the Denver area to bring equipment and revenue at the grassroots level.  We wish them the best and welcome them to our team!