The Importance of Sports Marketing

Many people may wonder why sports marketing is such a big deal in today’s economy.  The fact of the matter is that as schools face financial struggles, sports programs are forced to be cut or students are charged big bucks to play.  Sports marketing brings financial support into the hands of players and allows schools to continue offering students the ability to play the sports they love.   The below article from USA Today is a great piece that stresses this same importance.

 http://www.usatoday.com/sports/preps/2004-07-29-pay-to-play_x.htm

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